The Assistant Minister for Vocational Education and Skills, the Hon Karen Andrews MP, launched the Vocational Education and Training (VET) Information Strategy at the 2017 Australian Training Awards in Canberra on 23 November.
“For too long, perceptions surrounding VET have been out of step with reality," Minister Andrews said in her speech to the 750 strong crowd.
"Many parents are still inclined to encourage their children to go to university after leaving school, rather than consider a VET career pathway. Others are convinced that VET is only for traditional trades like plumbing and carpentry. We need to dispel those myths.
"The fact is that VET qualifications lead to successful, meaningful, professional careers with great salaries and outstanding career prospects."
The VET Information Strategy will address misconceptions around VET and promote the opportunities that an individual can gain by completing a VET qualification. Its roll out will include a range of initiatives centred around a united tagline for the VET sector, real skills for real careers and promote a collaborative approach by stakeholders and corporate and community partners. The sector is encouraged to unite in their shared responsibility to help all Australians, particularly the next generation, understand VET is a personally, professionally and financially rewarding career choice – and just as prized as a university degree.
One of the immediate changes visible to the public is a reinvigorated My Skills website featuring new and improved entry points for potential customers of VET, the new tagline, and digital content including the real skills for real careers video featuring real people who have found success as VET graduates and who are part of the national VET Alumni program.