Manage international marketing programs

BSBMKG606B

Unit Overview

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Description

Unit descriptor

This unit describes the performance outcomes, skills and knowledge required to formulate, assess, strategically manage, evaluate and improve international marketing programs.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Application of the unit

This unit applies to senior marketing or management personnel who are required to manage international marketing activities including evaluating international marketing opportunities, setting marketing objectives and determining the approach and operational structure for an organisation marketing internationally.

Individuals undertaking this unit are also required to manage a team of people implementing international marketing opportunities, including monitoring, evaluating and improving activities as required.

BSBMKG605B Evaluate international marketing opportunities, may be undertaken before or in conjunction with this unit.

Courses that include this Unit


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There are currently no courses that include this unit. To see if you can enrol in this unit as a stand-alone unit, please contact the listed Training Provider directly.

Skill sets that include this Unit


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There are currently no skill sets that include this unit. To see if you can enrol in this unit as a stand-alone unit, please contact the listed Training Provider directly.

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