Analyse consumer behaviour

BSBMKG435

Unit Overview

Average Unit Fee: $105

$105 is the average unit fee entered on My Skills by 1 providers offering this unit.

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Average Unit Duration: 3 Months

3 Months is the average duration entered on My Skills by 1 providers offering this unit.

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Description

This unit describes the skills and knowledge required to analyse consumer behaviour for markets and specific needs.

The unit applies to individuals who need to analyse consumer behaviour to examine factors that impact on decisions to purchase products or services. They conduct a thorough analysis of consumer attitudes and behaviour and make recommendations on marketing strategies to increase consumption of the product or service being marketed.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Courses that include this Unit


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Skill sets that include this Unit


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