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Advanced Diploma of Marketing and Communication

BSB61315
Average Course Fee: $5000
Average Duration: 18 Months

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

These are the outcomes of graduates surveyed six months after completing their training for similar courses 'Advanced Diploma in the field of Management and Commerce'

86.0%

Satisfied with the training
56.0%

Received job-related
benefits from training
Marketing Specialist ( ANZSCO code 225113)
Expected job openings
Expected job openings are: high Low Below average Average Above average High
High
55,000 persons were employed as Advertising and Marketing Professionals in 2015. Job openings over the next 5 years are expected to be greater than 50,000.
Average weekly full time earnings
Average weekly full time earnings are: high Low Below average Average Above average High
High
Average weekly full time earnings before tax for Advertising and Marketing Professionals in 2014 are: $1,694. Average earnings for all occupations are: $1,200
Source: Department of Employment. For full details on Advertising and Marketing Professionals visit Job Outlook

Entry to this qualification is limited to those individuals who:

have completed all core units in BSB52415 Diploma of Marketing and Communication.

This course is eligible for a VET Student Loan from the Australian Government to assist you with paying for your tuition fees. Your initial debt amount (including the loan fee, if applicable) plus indexation must be paid back once you start earning over a certain amount. The compulsory repayment threshold for the 2016-2017 income year is $54,869.

For more information, visit the Department of Education and Training or StudyAssist.

This qualification is available as an Australian Apprenticeship in the states and territories shown by blue colouring in the table below.

  1. ACT
  2. NSW
  3. NT
  4. QLD
  5. SA
  6. TAS
  7. VIC
For more information on apprenticeship pathways, please visit this course on aapathways.com.au
This course may be subsidised in the following state and territories

  1. ACT
  2. NSW
  3. NT
  4. QLD
  5. SA
  6. TAS
  7. VIC

For more information about financial support and subsidies for training, please refer to the Financial assistance page

Total number of units = 12

3 core units plus

9 elective units, of which:

  • 8 elective units must be selected from the electives listed below
  • the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Advanced Diploma or Graduate Certificate or Graduate Diploma level.
  • Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

    Core Units

    BSBADV602 Develop an advertising campaign

    BSBMGT616 Develop and implement strategic plans

    BSBMKG609 Develop a marketing plan

    Elective Units

    BSBADV603 Manage advertising production

    BSBADV604 Execute an advertising campaign

    BSBADV605 Evaluate campaign effectiveness

    BSBCOM603 Plan and establish compliance management systems

    BSBCRT501 Originate and develop concepts

    BSBDES601 Manage design realisation

    BSBDES602 Research global design trends

    BSBDIV601 Develop and implement diversity policy

    BSBFIM601 Manage finances

    BSBINM601 Manage knowledge and information

    BSBINN601 Lead and manage organisational change

    BSBIPR601 Develop and implement strategies for intellectual property management

    BSBMGT605 Provide leadership across the organisation

    BSBMGT608 Manage innovation and continuous improvement

    BSBMGT615 Contribute to organisation development

    BSBMGT617 Develop and implement a business plan

    BSBMKG523 Design and develop an integrated marketing communication plan

    BSBMKG603 Manage the marketing process

    BSBMKG605 Evaluate international marketing opportunities

    BSBMKG606 Manage international marketing programs

    BSBMKG607 Manage market research

    BSBMKG608 Develop organisational marketing objectives

    BSBMKG611 Manage measurement of marketing effectiveness

    BSBRSK501 Manage risk

    BSBSUS501 Develop workplace policy and procedures for sustainability

    BSBWHS605 Develop, implement and maintain WHS management systems

    PSPGOV602B Establish and maintain strategic networks

    PSPPROC607A Manage strategic contracts

    Read More

    Find a course unit



    The following occupations relate to this qualification.

    Advertising Account Director
    Advertising Account Planning Manager
    Client Services Director
    Client Services Executive
    Marketing Director
    Marketing Manager
    Marketing Strategist
    The following industry sectors relate to this qualification.

    Advertising and Marketing
    Business Services



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    Training Provider Comparison

    Course summary
    This organisation only provides assessment services for this course
    For more information about this provider’s delivery of , please contact the training provider directly.
    Provider code:
    Course length:
    Study mode:
    Course available as an Australian Apprenticeship or Traineeship
    Provider description
    Course fees
    Duration
    Online delivery

    Online (training available online or via email submission)

    This provider has not supplied specific information about their delivery of

    Please contact them below for further details

    ENQUIRE NOW

    Training provider summary
    This training organisation provides:
      Delivery and assessment services.
      Assessment only services.
      Courses of study through Australian Apprenticeships and Traineeships.
      Recognition for prior learning.
      Financial assistance via VET Student Loans.
    Training provider type
    Registration status
    Subsidies
    This training provider is authorised to deliver subsidised courses in the following states and territories
    1. ACT
      ACT
    2. NSW
      NSW
    3. NT
      NT
    4. QLD
      QLD
    5. SA
      SA
    6. TAS
      TAS
    7. VIC
      VIC
    8. WA
      WA
    Training options
    This training provider offers courses in the following delivery modes:

    The following facilities are required at the training site:

    Offsite training is avaliable in the following locations:
    Within a radius of Km from
    Limited to the following cities:
    Limited to the following postcodes:
    Online (training available online or via email submission)
    Distance (training available via correspondence)
    Attendance required (training includes some fixed-time online lectures or fixed time class components)
    Fixed submission dates (assessment pieces have set submission dates)
    Self-paced (training has no set class times of set submission dates)

    Facilities
    Services
    Name
    Phone
    Fax
    Email
    Address
    Training organisation website
    Course enrolment webpage
    APPLY FOR THIS COURSE

    RTO Code: | Type: | Operating since
    Course fee: not provided
    Subsidies available
    VET Student Loan eligible
    Duration: not provided
    Available online
    This organisation only provides assessment services for this course

    Course always available

    The following facilities are required at the training site:

    Offsite training is avaliable in the following locations:
    Within a radius of deliveryItem.Radius Km from
    Limited to the following cities:
    Limited to the following postcodes:
    Online (training available online or via email submission)
    Distance (training available via correspondence)
    Attendance required (training includes some fixed-time online lectures or fixed time class components)
    Fixed submission dates (assessment pieces have set submission dates)
    Self-paced (training has no set class times of set submission dates)

    This RTO can offer VET Student Loans for certain approved courses. A VET Student Loan is a capped loan from the Australian Government to help you pay your tuition fees. Your initial loan debt amount (loan and loan fee, if applicable), plus indexation, must be paid back once you start earning over a certain amount. The amount for the 2016-2017 income year is $54,869.

    For more information, visit the Department of Education and Training or StudyAssist.


    Contact information
    Name
    Phone
    Fax
    Address
    Training organisation website Campus website
    Student outcomes for similar courses

    These are the outcomes of graduates surveyed six months after completing their training for similar courses 'Advanced Diploma in the field of Management and Commerce'

    35.9%

    Of people who were not employed before starting their course were employed after completing it.
    24.8 %

    Of those employed after training, were in the same occupation as their course.
    Clerical and Administrative Workers
    26.2%
    Clerical and Administrative Workers
    Professionals
    24.4%
    Professionals
    Managers
    22.5%
    Managers
    Median salary of those employed in their first full-time job
    (includes those employed prior to training)

    $52,200

    $44,300


    Destination
    after training
    This
    course
    Similar
    courses
    All Advanced Diploma courses
    Employed or in further study after training (%) - 89.9 88.1
    Employment outcomes:
    Employed (%)
    Full-time (%)
    Part-time (%)
     
    -
    -
    -
     
    82.2
    61.2
    20.7
     
    78.4
    46.3
    31.9
    Further study outcomes:
    Enrolled at University (%)
    Enrolled at TAFE (%)
    Enrolled at Other provider (%)
     
    -
    -
    -
     
    11.5
    6.2
    16.3
     
    15.2
    6.6
    13.2
    Satisfied with the training (%) - 86 84.3
    Received job-related benefits from training (%) - 56 63.7
    Received personal benefits from training (%) - 93 94.8
    Achieved main reason for undertaking training (%) - 80.7 82
    Recommend the training to other (%) - 90.7 90.1

    Employment
    status
    This
    course
    Similar
    courses
    All Advanced Diploma courses
    Median salary (Full-time) ($) - 52 200 44 300
    Top Occupations (%):
    Clerical and Administrative Workers
    Professionals
    Managers
     
     
    26.2
    24.4
    22.5
     
    30.7
    21.6
    14.5
    Top Industries (%):
    Financial and Insurance Services
    Health Care and Social Assistance
    Public Administration and Safety
     
     
    14.9
    13.9
    11.7
     
    28.6
    10.3
    7.8

    Employment
    status
    This
    course
    Similar
    courses
    All Advanced Diploma courses
    Employed after training (%) - 92.3 89.3
    Median salary (Employed full-time) ($) - 54 900 46 800
    Enrolled in further study (%) - 32.5 33.3
    Satisfied with the training (%) - 86.4 84.6
    Achieved main reason for undertaking training (%) - 83.4 84.9

    Employment
    status
    This
    course
    Similar
    courses
    All Advanced Diploma courses
    Employed after training (%) - 35.9 43.4
    Median salary (Employed full-time) ($) - 35 400 39 000
    Enrolled in further study ($) - 41.4 40.1
    Satisfied with the training (%) - 84.4 83.8
    Achieved main reason for undertaking training (%) - 67.2 73.3

    Please Note:
    All statistics are supplied by the National Centre for Vocational Education Research.
    * The estimate has a relative standard error greater than 25% and therefore should be used with caution.
    ** NCVER does not report on estimates based on less than 5 respondents because the estimates are unreliable.
    For more information, please refer to the Statistics Explained page.

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    Financial and Insurance Services
    14.9
    Financial and Insurance Services
    Health Care and Social Assistance
    13.9
    Health Care and Social Assistance
    Public Administration and Safety
    11.7
    Public Administration and Safety
    Business Services
    Stream Certificate II Certificate III Certificate IV Diploma Advanced Diploma
    Business, Business Administration and Sales          
    Leadership & Management          
    Customer Engagement          
    Legal and Conveyancing          
    Medical          
    Small Business and Franchising          
    Education          
    International Trade          
    Purchasing          
    Recordkeeping          
    Project Management          
    Human Resources and Work Health & Safety          
    Governance          
    Quality Auditing          
    International Education          
    Library & Information Services          
    Environmental Management          

    Note: Information provided as a guide only.  Chart developed by the Australian Apprenticeships & Traineeships Information Service (aatinfo.com.au). Information in this chart may be reproduced with acknowledgement of its source: "The Australian Apprenticeships & Traineeships Information Service (aapathways.com.au/jpc) funded by the Australian Government Department of Education and Training".