This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
These are the outcomes of graduates surveyed six months after completing their training for similar courses 'Advanced Diploma in the field of Management and Commerce'
Entry to this qualification is limited to those individuals who:
have completed all core units in BSB52415 Diploma of Marketing and Communication.
This course is eligible for a VET Student Loan from the Australian Government to assist you with paying for your tuition fees. Your initial debt amount (including the loan fee, if applicable) plus indexation must be paid back once you start earning over a certain amount. The compulsory repayment threshold for the 2016-2017 income year is $54,869.
For more information, visit the Department of Education and Training or StudyAssist.
For more information about financial support and subsidies for training, please refer to the Financial assistance page
Total number of units = 12
3 core units plus
9 elective units, of which:
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
Core Units
BSBADV602 Develop an advertising campaign
BSBMGT616 Develop and implement strategic plans
BSBMKG609 Develop a marketing plan
Elective Units
BSBADV603 Manage advertising production
BSBADV604 Execute an advertising campaign
BSBADV605 Evaluate campaign effectiveness
BSBCOM603 Plan and establish compliance management systems
BSBCRT501 Originate and develop concepts
BSBDES601 Manage design realisation
BSBDES602 Research global design trends
BSBDIV601 Develop and implement diversity policy
BSBFIM601 Manage finances
BSBINM601 Manage knowledge and information
BSBINN601 Lead and manage organisational change
BSBIPR601 Develop and implement strategies for intellectual property management
BSBMGT605 Provide leadership across the organisation
BSBMGT608 Manage innovation and continuous improvement
BSBMGT615 Contribute to organisation development
BSBMGT617 Develop and implement a business plan
BSBMKG523 Design and develop an integrated marketing communication plan
BSBMKG603 Manage the marketing process
BSBMKG605 Evaluate international marketing opportunities
BSBMKG606 Manage international marketing programs
BSBMKG607 Manage market research
BSBMKG608 Develop organisational marketing objectives
BSBMKG611 Manage measurement of marketing effectiveness
BSBRSK501 Manage risk
BSBSUS501 Develop workplace policy and procedures for sustainability
BSBWHS605 Develop, implement and maintain WHS management systems
PSPGOV602B Establish and maintain strategic networks
PSPPROC607A Manage strategic contracts
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This organisation only provides assessment services for this course
For more information about this provider’s delivery of , please contact the training provider directly.
Provider code:
Course length:
Study mode:
Course available as an Australian Apprenticeship
or Traineeship
Course and additional fees information
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Online (training available online or via
email submission)
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This provider has not supplied specific information about their delivery of Please contact them below for further details |
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This training organisation provides:
Delivery and assessment services.
Assessment only services.
Courses of study through Australian
Apprenticeships and Traineeships.
Recognition for prior learning.
Financial assistance via VET Student Loans.
Training provider type
Registration status
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This training provider offers courses in the following delivery modes:
The following facilities are required at the training site:
Offsite training is avaliable in the following locations:
Within a radius of Km from
Limited to the following cities:
Limited to the following postcodes:
Online (training available online or via
email submission)
Distance (training available via correspondence)
Attendance required (training includes some
fixed-time online lectures or fixed time class components)
Fixed submission dates (assessment pieces
have set submission dates)
Self-paced (training has no set class times
of set submission dates)
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This RTO can offer VET Student Loans for certain approved courses. A VET Student Loan is a capped loan from the Australian Government to help you pay your tuition fees. Your initial loan debt amount (loan and loan fee, if applicable), plus indexation, must be paid back once you start earning over a certain amount. The amount for the 2016-2017 income year is $54,869.
For more information, visit the Department of Education and Training or StudyAssist.
These are the outcomes of graduates surveyed six months after completing their training for similar courses 'Advanced Diploma in the field of Management and Commerce'
Of those employed after training, were in the same occupation as their course.
| Destination after training |
This course |
Similar courses |
All Advanced Diploma courses |
|---|---|---|---|
| Employed or in further study after training (%) | - | 89.9 | 88.1 |
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Employment outcomes:
Employed (%)
Full-time (%)
Part-time (%)
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-
-
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82.2
61.2
20.7
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78.4
46.3
31.9
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Further study outcomes:
Enrolled at University (%)
Enrolled at TAFE (%)
Enrolled at Other provider (%)
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11.5
6.2
16.3
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15.2
6.6
13.2
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| Satisfied with the training (%) | - | 86 | 84.3 |
| Received job-related benefits from training (%) | - | 56 | 63.7 |
| Received personal benefits from training (%) | - | 93 | 94.8 |
| Achieved main reason for undertaking training (%) | - | 80.7 | 82 |
| Recommend the training to other (%) | - | 90.7 | 90.1 |
| Employment status |
This course |
Similar courses |
All Advanced Diploma courses |
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| Median salary (Full-time) ($) | - | 52 200 | 44 300 |
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Top Occupations (%):
Clerical and Administrative Workers
Professionals
Managers
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26.2
24.4
22.5
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30.7
21.6
14.5
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Top Industries (%):
Financial and Insurance Services
Health Care and Social Assistance
Public Administration and Safety
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14.9
13.9
11.7
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28.6
10.3
7.8
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| Employment status |
This course |
Similar courses |
All Advanced Diploma courses |
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| Employed after training (%) | - | 92.3 | 89.3 |
| Median salary (Employed full-time) ($) | - | 54 900 | 46 800 |
| Enrolled in further study (%) | - | 32.5 | 33.3 |
| Satisfied with the training (%) | - | 86.4 | 84.6 |
| Achieved main reason for undertaking training (%) | - | 83.4 | 84.9 |
| Employment status |
This course |
Similar courses |
All Advanced Diploma courses |
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| Employed after training (%) | - | 35.9 | 43.4 |
| Median salary (Employed full-time) ($) | - | 35 400 | 39 000 |
| Enrolled in further study (%) | - | 41.4 | 40.1 |
| Satisfied with the training (%) | - | 84.4 | 83.8 |
| Achieved main reason for undertaking training (%) | - | 67.2 | 73.3 |
Please Note:
All statistics are supplied by the National Centre for Vocational Education Research.
* The estimate has a relative standard error greater than 25% and therefore should
be used with caution.
** NCVER does not report on estimates based on less than 5 respondents because the
estimates are unreliable.
For more information, please refer to the Statistics
Explained page.
| Stream | Certificate II | Certificate III | Certificate IV | Diploma | Advanced Diploma |
|---|---|---|---|---|---|
| Advertising | |||||
| Marketing & Communication |
| Stream | Certificate II | Certificate III | Certificate IV | Diploma | Advanced Diploma |
|---|---|---|---|---|---|
| Business, Business Administration and Sales | |||||
| Leadership & Management | |||||
| Customer Engagement | |||||
| Legal and Conveyancing | |||||
| Medical | |||||
| Small Business and Franchising | |||||
| Education | |||||
| International Trade | |||||
| Purchasing | |||||
| Recordkeeping | |||||
| Project Management | |||||
| Human Resources and Work Health & Safety | |||||
| Governance | |||||
| Quality Auditing | |||||
| International Education | |||||
| Library & Information Services | |||||
| Environmental Management |
Note: Information provided as a guide only. Chart developed by the Australian Apprenticeships & Traineeships Information Service (aatinfo.com.au). Information in this chart may be reproduced with acknowledgement of its source: "The Australian Apprenticeships & Traineeships Information Service (aapathways.com.au/jpc) funded by the Australian Government Department of Education and Training".
