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Diploma of Marketing and Communication

BSB52415
Average Course Fee: $5372
Average Duration: 9 Months

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

These are the outcomes of graduates surveyed six months after completing their training for similar courses 'Diploma in the field of Management and Commerce'

86.0%

Satisfied with the training
56.0%

Received job-related
benefits from training
Marketing Specialist ( ANZSCO code 225113)
Expected job openings
Expected job openings are: high Low Below average Average Above average High
High
55,000 persons were employed as Advertising and Marketing Professionals in 2015. Job openings over the next 5 years are expected to be greater than 50,000.
Average weekly full time earnings
Average weekly full time earnings are: high Low Below average Average Above average High
High
Average weekly full time earnings before tax for Advertising and Marketing Professionals in 2014 are: $1,694. Average earnings for all occupations are: $1,200
Source: Department of Employment. For full details on Advertising and Marketing Professionals visit Job Outlook

Entry to this qualification is limited to those individuals who:

  • have completed all core units in BSB42415 Certificate IV in Marketing and Communication.
  • This course is eligible for a VET Student Loan from the Australian Government to assist you with paying for your tuition fees. Your initial debt amount (including the loan fee, if applicable) plus indexation must be paid back once you start earning over a certain amount. The compulsory repayment threshold for the 2017-2018 income year is $55,874.

    For more information, visit the Department of Education and Training or StudyAssist.

    This qualification is available as an Australian Apprenticeship in the states and territories shown by blue colouring in the table below.

    1. ACT
    2. NSW
    3. NT
    4. QLD
    5. SA
    6. TAS
    7. VIC
    For more information on apprenticeship pathways, please visit this course on aapathways.com.au
    This course may be subsidised in the following state and territories

    1. ACT
    2. NSW
    3. NT
    4. QLD
    5. SA
    6. TAS
    7. VIC

    For more information about financial support and subsidies for training, please refer to the Financial assistance page

    Total number of units = 12

    3 core units plus

    9 elective units, of which:

  • 8 elective units must be selected from the electives listed below
  • the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Diploma or Advanced Diploma level.
  • Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

    Core Units

    BSBMKG507 Interpret market trends and developments

    BSBMKG523 Design and develop an integrated marketing communication plan

    BSBPMG522 Undertake project work

    Elective Units

    BSBADV503 Coordinate advertising research

    BSBADV507 Develop a media plan

    BSBADV509 Create mass print media advertisements

    BSBADV510 Create mass electronic media advertisements

    BSBCRT501 Originate and develop concepts

    BSBDES602 Research global design trends

    BSBEBU501 Investigate and design e business solutions

    BSBFIM501 Manage budgets and financial plans

    BSBIPR501 Manage intellectual property to protect and grow business

    BSBLDR502 Lead and manage effective workplace relationships

    BSBMKG501 Identify and evaluate marketing opportunities

    BSBMKG502 Establish and adjust the marketing mix

    BSBMKG506 Plan market research

    BSBMKG508 Plan direct marketing activities

    BSBMKG509 Implement and monitor direct marketing activities

    BSBMKG510 Plan e-marketing communications

    BSBMKG514 Implement and monitor marketing activities

    BSBMKG515 Conduct a marketing audit

    BSBMKG518 Plan and implement services marketing

    BSBMKG519 Plan and implement business-to-business marketing

    BSBMKG520 Manage compliance within the marketing legislative framework

    BSBMKG521 Plan and implement sponsorship and event marketing

    BSBMKG522 Plan measurement of marketing effectiveness

    BSBMKG524 Design effective user experiences

    BSBMKG525 Design effective web search responses

    BSBMKG526 Develop strategies to monitise digital engagement

    BSBMKG527 Plan social media engagement

    BSBMKG528 Mine data to identify industry directions

    BSBMKG529 Manage client account

    BSBMKG530 Create distributed multiplatform digital advertisements

    BSBPUB501 Manage the public relations publication process

    BSBPUB502 Develop and manage complex public relations campaigns

    BSBPUB503 Manage fundraising and sponsorship activities

    BSBPUB504 Develop and implement crisis management plans

    BSBWRT501 Write persuasive copy

    ICTGAM504 Manage interactive media production

    Read More

    Find a course unit



    The following occupations relate to this qualification.

    Campaign Manager
    Executive Assistant
    International Marketing Coordinator (Education)
    International Marketing Manager (Education)
    Legal Services Support Officer
    Marketing Coordinator
    Marketing Manager
    Marketing Team Leader
    Paralegal
    Product Manager
    Public Relations Manager
    Sales Manager
    The following industry sectors relate to this qualification.

    Advertising and Marketing
    Business Services
    Cultural Industries
    Education Administration
    Legal Administration
    Retail Management
    Retail Services
    Services Industry



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    Training Provider Comparison

    Course summary
    This organisation only provides assessment services for this course
    For more information about this provider’s delivery of , please contact the training provider directly.
    Provider code:
    Course length:
    Study mode:
    Course available as an Australian Apprenticeship or Traineeship
    Course and additional fees information
    Course fees
    Duration
    Online delivery

    Online (training available online or via email submission)

    This provider has not supplied specific information about their delivery of

    Please contact them below for further details

    ENQUIRE NOW

    Training provider summary
    This training organisation provides:
      Delivery and assessment services.
      Assessment only services.
      Courses of study through Australian Apprenticeships and Traineeships.
      Recognition for prior learning.
      Financial assistance via VET Student Loans.
    Training provider type
    Registration status
    Subsidies
    This training provider is authorised to deliver subsidised courses in the following states and territories
    1. ACT
      ACT
    2. NSW
      NSW
    3. NT
      NT
    4. QLD
      QLD
    5. SA
      SA
    6. TAS
      TAS
    7. VIC
      VIC
    8. WA
      WA
    Training options
    This training provider offers courses in the following delivery modes:

    The following facilities are required at the training site:

    Offsite training is avaliable in the following locations:
    Within a radius of Km from
    Limited to the following cities:
    Limited to the following postcodes:
    Online (training available online or via email submission)
    Distance (training available via correspondence)
    Attendance required (training includes some fixed-time online lectures or fixed time class components)
    Fixed submission dates (assessment pieces have set submission dates)
    Self-paced (training has no set class times of set submission dates)

    Facilities
    Services
    Name
    Phone
    Fax
    Email
    Address
    Training organisation website
    Course enrolment webpage
    APPLY FOR THIS COURSE

    RTO Code: | Type: | Operating since
    Course fee: not provided
    Subsidies available
    VET Student Loan eligible
    Duration: not provided
    Available online
    This organisation only provides assessment services for this course
    *Information is provided by the RTO, no warranty is given by the Commonwealth as to the accuracy or reliability of the information.

    Course always available

    The following facilities are required at the training site:

    Offsite training is avaliable in the following locations:
    Within a radius of deliveryItem.Radius Km from
    Limited to the following cities:
    Limited to the following postcodes:
    Online (training available online or via email submission)
    Distance (training available via correspondence)
    Attendance required (training includes some fixed-time online lectures or fixed time class components)
    Fixed submission dates (assessment pieces have set submission dates)
    Self-paced (training has no set class times of set submission dates)

    This RTO can offer VET Student Loans for certain approved courses. A VET Student Loan is a capped loan from the Australian Government to help you pay your tuition fees. Your initial loan debt amount (loan and loan fee, if applicable), plus indexation, must be paid back once you start earning over a certain amount. The amount for the 2017-2018 income year is $55,874.

    For more information, visit the Department of Education and Training or StudyAssist.


    Contact information
    Name
    Phone
    Fax
    Address
    Training organisation website Campus website
    Student outcomes for similar courses

    These are the outcomes of graduates surveyed six months after completing their training for similar courses 'Diploma in the field of Management and Commerce'

    35.9%

    Of people who were not employed before starting their course were employed after completing it.
    24.8 %

    Of those employed after training, were in the same occupation as their course.
    Clerical and Administrative Workers
    26.2%
    Clerical and Administrative Workers
    Professionals
    24.4%
    Professionals
    Managers
    22.5%
    Managers
    Median salary of those employed in their first full-time job
    (includes those employed prior to training)

    $52,200

    $44,300


    Destination
    after training
    This
    course
    Similar
    courses
    All Diploma courses
    Employed or in further study after training (%) - 89.9 88.1
    Employment outcomes:
    Employed (%)
    Full-time (%)
    Part-time (%)
     
    -
    -
    -
     
    82.2
    61.2
    20.7
     
    78.4
    46.3
    31.9
    Further study outcomes:
    Enrolled at University (%)
    Enrolled at TAFE (%)
    Enrolled at Other provider (%)
     
    -
    -
    -
     
    11.5
    6.2
    16.3
     
    15.2
    6.6
    13.2
    Satisfied with the training (%) - 86 84.3
    Received job-related benefits from training (%) - 56 63.7
    Received personal benefits from training (%) - 93 94.8
    Achieved main reason for undertaking training (%) - 80.7 82
    Recommend the training to other (%) - 90.7 90.1

    Employment
    status
    This
    course
    Similar
    courses
    All Diploma courses
    Median salary (Full-time) ($) - 52 200 44 300
    Top Occupations (%):
    Clerical and Administrative Workers
    Professionals
    Managers
     
     
    26.2
    24.4
    22.5
     
    30.7
    21.6
    14.5
    Top Industries (%):
    Financial and Insurance Services
    Health Care and Social Assistance
    Public Administration and Safety
     
     
    14.9
    13.9
    11.7
     
    28.6
    10.3
    7.8

    Employment
    status
    This
    course
    Similar
    courses
    All Diploma courses
    Employed after training (%) - 92.3 89.3
    Median salary (Employed full-time) ($) - 54 900 46 800
    Enrolled in further study (%) - 32.5 33.3
    Satisfied with the training (%) - 86.4 84.6
    Achieved main reason for undertaking training (%) - 83.4 84.9

    Employment
    status
    This
    course
    Similar
    courses
    All Diploma courses
    Employed after training (%) - 35.9 43.4
    Median salary (Employed full-time) ($) - 35 400 39 000
    Enrolled in further study (%) - 41.4 40.1
    Satisfied with the training (%) - 84.4 83.8
    Achieved main reason for undertaking training (%) - 67.2 73.3

    Please Note:
    All statistics are supplied by the National Centre for Vocational Education Research.
    * The estimate has a relative standard error greater than 25% and therefore should be used with caution.
    ** NCVER does not report on estimates based on less than 5 respondents because the estimates are unreliable.
    For more information, please refer to the Statistics Explained page.

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    Financial and Insurance Services
    14.9
    Financial and Insurance Services
    Health Care and Social Assistance
    13.9
    Health Care and Social Assistance
    Public Administration and Safety
    11.7
    Public Administration and Safety
    Business Services
    Stream Certificate II Certificate III Certificate IV Diploma Advanced Diploma
    Marketing & Communication          
    Stream Certificate II Certificate III Certificate IV Diploma Advanced Diploma
    Business, Business Administration and Sales          
    Leadership & Management          
    Customer Engagement          
    Legal and Conveyancing          
    Medical          
    Small Business and Franchising          
    Education          
    International Trade          
    Advertising          
    Purchasing          
    Recordkeeping          
    Project Management          
    Human Resources and Work Health & Safety          
    Governance          
    Quality Auditing          
    International Education          
    Library          
    Information and Cultural Services          
    Library & Information Services          
    Environmental Management          

    Note: Information provided as a guide only.  Chart developed by the Australian Apprenticeships & Traineeships Information Service (aatinfo.com.au). Information in this chart may be reproduced with acknowledgement of its source: "The Australian Apprenticeships & Traineeships Information Service (aapathways.com.au/jpc) funded by the Australian Government Department of Education and Training".