This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
These are the outcomes of graduates surveyed six months after completing their training for similar courses 'Diploma in the field of Management and Commerce'
Entry to this qualification is limited to those individuals who:
This course is eligible for a VET Student Loan from the Australian Government to assist you with paying for your tuition fees. Your initial debt amount (including the loan fee, if applicable) plus indexation must be paid back once you start earning over a certain amount. The compulsory repayment threshold for the 2016-2017 income year is $54,869.
For more information, visit the Department of Education and Training or StudyAssist.
For more information about financial support and subsidies for training, please refer to the Financial assistance page
Total number of units = 12
3 core units plus
9 elective units, of which:
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
Core Units
BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
Elective Units
BSBADV503 Coordinate advertising research
BSBADV507 Develop a media plan
BSBADV509 Create mass print media advertisements
BSBADV510 Create mass electronic media advertisements
BSBCRT501 Originate and develop concepts
BSBDES602 Research global design trends
BSBEBU501 Investigate and design e business solutions
BSBFIM501 Manage budgets and financial plans
BSBIPR501 Manage intellectual property to protect and grow business
BSBLDR502 Lead and manage effective workplace relationships
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG508 Plan direct marketing activities
BSBMKG509 Implement and monitor direct marketing activities
BSBMKG510 Plan e-marketing communications
BSBMKG514 Implement and monitor marketing activities
BSBMKG515 Conduct a marketing audit
BSBMKG518 Plan and implement services marketing
BSBMKG519 Plan and implement business-to-business marketing
BSBMKG520 Manage compliance within the marketing legislative framework
BSBMKG521 Plan and implement sponsorship and event marketing
BSBMKG522 Plan measurement of marketing effectiveness
BSBMKG524 Design effective user experiences
BSBMKG525 Design effective web search responses
BSBMKG526 Develop strategies to monitise digital engagement
BSBMKG527 Plan social media engagement
BSBMKG528 Mine data to identify industry directions
BSBMKG529 Manage client account
BSBMKG530 Create distributed multiplatform digital advertisements
BSBPUB501 Manage the public relations publication process
BSBPUB502 Develop and manage complex public relations campaigns
BSBPUB503 Manage fundraising and sponsorship activities
BSBPUB504 Develop and implement crisis management plans
BSBWRT501 Write persuasive copy
ICTGAM504 Manage interactive media production
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This organisation only provides assessment services for this course
For more information about this provider’s delivery of , please contact the training provider directly.
Provider code:
Course length:
Study mode:
Course available as an Australian Apprenticeship
or Traineeship
Course and additional fees information
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Online (training available online or via
email submission)
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This provider has not supplied specific information about their delivery of Please contact them below for further details |
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This training organisation provides:
Delivery and assessment services.
Assessment only services.
Courses of study through Australian
Apprenticeships and Traineeships.
Recognition for prior learning.
Financial assistance via VET Student Loans.
Training provider type
Registration status
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This training provider offers courses in the following delivery modes:
The following facilities are required at the training site:
Offsite training is avaliable in the following locations:
Within a radius of Km from
Limited to the following cities:
Limited to the following postcodes:
Online (training available online or via
email submission)
Distance (training available via correspondence)
Attendance required (training includes some
fixed-time online lectures or fixed time class components)
Fixed submission dates (assessment pieces
have set submission dates)
Self-paced (training has no set class times
of set submission dates)
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This RTO can offer VET Student Loans for certain approved courses. A VET Student Loan is a capped loan from the Australian Government to help you pay your tuition fees. Your initial loan debt amount (loan and loan fee, if applicable), plus indexation, must be paid back once you start earning over a certain amount. The amount for the 2016-2017 income year is $54,869.
For more information, visit the Department of Education and Training or StudyAssist.
These are the outcomes of graduates surveyed six months after completing their training for similar courses 'Diploma in the field of Management and Commerce'
Of those employed after training, were in the same occupation as their course.
| Destination after training |
This course |
Similar courses |
All Diploma courses |
|---|---|---|---|
| Employed or in further study after training (%) | - | 89.9 | 88.1 |
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Employment outcomes:
Employed (%)
Full-time (%)
Part-time (%)
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-
-
-
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82.2
61.2
20.7
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78.4
46.3
31.9
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Further study outcomes:
Enrolled at University (%)
Enrolled at TAFE (%)
Enrolled at Other provider (%)
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-
-
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11.5
6.2
16.3
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15.2
6.6
13.2
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| Satisfied with the training (%) | - | 86 | 84.3 |
| Received job-related benefits from training (%) | - | 56 | 63.7 |
| Received personal benefits from training (%) | - | 93 | 94.8 |
| Achieved main reason for undertaking training (%) | - | 80.7 | 82 |
| Recommend the training to other (%) | - | 90.7 | 90.1 |
| Employment status |
This course |
Similar courses |
All Diploma courses |
|---|---|---|---|
| Median salary (Full-time) ($) | - | 52 200 | 44 300 |
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Top Occupations (%):
Clerical and Administrative Workers
Professionals
Managers
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26.2
24.4
22.5
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30.7
21.6
14.5
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Top Industries (%):
Financial and Insurance Services
Health Care and Social Assistance
Public Administration and Safety
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14.9
13.9
11.7
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28.6
10.3
7.8
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| Employment status |
This course |
Similar courses |
All Diploma courses |
|---|---|---|---|
| Employed after training (%) | - | 92.3 | 89.3 |
| Median salary (Employed full-time) ($) | - | 54 900 | 46 800 |
| Enrolled in further study (%) | - | 32.5 | 33.3 |
| Satisfied with the training (%) | - | 86.4 | 84.6 |
| Achieved main reason for undertaking training (%) | - | 83.4 | 84.9 |
| Employment status |
This course |
Similar courses |
All Diploma courses |
|---|---|---|---|
| Employed after training (%) | - | 35.9 | 43.4 |
| Median salary (Employed full-time) ($) | - | 35 400 | 39 000 |
| Enrolled in further study (%) | - | 41.4 | 40.1 |
| Satisfied with the training (%) | - | 84.4 | 83.8 |
| Achieved main reason for undertaking training (%) | - | 67.2 | 73.3 |
Please Note:
All statistics are supplied by the National Centre for Vocational Education Research.
* The estimate has a relative standard error greater than 25% and therefore should
be used with caution.
** NCVER does not report on estimates based on less than 5 respondents because the
estimates are unreliable.
For more information, please refer to the Statistics
Explained page.
| Stream | Certificate II | Certificate III | Certificate IV | Diploma | Advanced Diploma |
|---|---|---|---|---|---|
| Marketing & Communication |
| Stream | Certificate II | Certificate III | Certificate IV | Diploma | Advanced Diploma |
|---|---|---|---|---|---|
| Business, Business Administration and Sales | |||||
| Leadership & Management | |||||
| Customer Engagement | |||||
| Legal and Conveyancing | |||||
| Medical | |||||
| Small Business and Franchising | |||||
| Education | |||||
| International Trade | |||||
| Advertising | |||||
| Purchasing | |||||
| Recordkeeping | |||||
| Project Management | |||||
| Human Resources and Work Health & Safety | |||||
| Governance | |||||
| Quality Auditing | |||||
| International Education | |||||
| Library & Information Services | |||||
| Environmental Management |
Note: Information provided as a guide only. Chart developed by the Australian Apprenticeships & Traineeships Information Service (aatinfo.com.au). Information in this chart may be reproduced with acknowledgement of its source: "The Australian Apprenticeships & Traineeships Information Service (aapathways.com.au/jpc) funded by the Australian Government Department of Education and Training".
