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Diploma of Marketing

BSB51215
Average Course Fee: Not available
Average Duration: 10 Months

This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

These are the outcomes of graduates surveyed six months after completing their training for Diploma of Marketing

80.3%

Satisfied with the training
62.8%

Received job-related
benefits from training
Marketing Specialist ( ANZSCO code 225113)
Expected job openings
Expected job openings are: high Low Below average Average Above average High
High
55,000 persons were employed as Advertising and Marketing Professionals in 2015. Job openings over the next 5 years are expected to be greater than 50,000.
Average weekly full time earnings
Average weekly full time earnings are: high Low Below average Average Above average High
High
Average weekly full time earnings before tax for Advertising and Marketing Professionals in 2014 are: $1,694. Average earnings for all occupations are: $1,200
Source: Department of Employment. For full details on Advertising and Marketing Professionals visit Job Outlook
This course may be subsidised in the following state and territories

  1. ACT
  2. NSW
  3. NT
  4. QLD
  5. SA
  6. TAS
  7. VIC

For more information about financial support and subsidies for training, please refer to the Financial assistance page

Total number of units = 8

This qualification has no core units.

8 elective units must be selected, of which:

  • 5 elective units must be selected from the Group A elective units below
  • at least 2 elective units must be selected from the Group B elective units below
  • 1 elective unit may be selected from the remaining Group A or Group B units, from this Training Package, or from any current accredited course or endorsed Training Package at this qualification level or Certificate IV or Advanced Diploma level.
  • Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

    Elective Units

    Group A

    BSBMKG501 Identify and evaluate marketing opportunities

    BSBMKG502 Establish and adjust the marketing mix

    BSBMKG506 Plan market research

    BSBMKG507 Interpret market trends and developments

    BSBMKG514 Implement and monitor marketing activities

    BSBMKG515 Conduct a marketing audit

    Group B

    BSBADV507 Develop a media plan

    BSBFIA501 Report on finances related to international business

    BSBFIM501 Manage budgets and financial plans

    BSBMKG409 Design direct response offers

    BSBMKG508 Plan direct marketing activities

    BSBMKG509 Implement and monitor direct marketing activities

    BSBMKG510 Plan e-marketing communications

    BSBMKG511 Analyse data from international markets

    BSBMKG512 Forecast international market and business needs

    BSBMKG513 Promote products and services to international markets

    BSBMKG516 Profile international markets

    BSBMKG517 Analyse consumer behaviour for specific international markets

    BSBMKG518 Plan and implement services marketing

    BSBMKG519 Plan and implement business-to-business marketing

    BSBMKG520 Manage compliance within the marketing legislative framework

    BSBMKG521 Plan and implement sponsorship and event marketing

    BSBMKG522 Plan measurement of marketing effectiveness

    BSBMKG523 Design and develop an integrated marketing communication plan

    BSBPUB501 Manage the public relations publication process

    BSBPUB502 Develop and manage complex public relations campaigns

    BSBPUB503 Manage fundraising and sponsorship activities

    BSBPUB504 Develop and implement crisis management plans

    BSBREL501 Build international client relationships

    BSBREL502 Build international business networks

    BSBSLS501 Develop a sales plan

    BSBSLS502 Lead and manage a sales team

    BSBSUS501 Develop workplace policy and procedures for sustainability

    BSBWRT501 Write persuasive copy

    Read More

    Find a course unit



    The following occupations relate to this qualification.

    Campaign Manager
    International Marketing Coordinator (Education)
    International Marketing Manager (Education)
    Marketing Coordinator
    Marketing Manager
    Marketing Team Leader
    Product Manager
    Public Relations Manager
    Sales Manager
    The following industry sectors relate to this qualification.

    Advertising and Marketing
    Business Services
    Cultural Industries
    Education Administration
    Retail Management
    Retail Services
    Services Industry



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    Training Provider Comparison

    Course summary
    This organisation only provides assessment services for this course
    For more information about this provider’s delivery of , please contact the training provider directly.
    Provider code:
    Course length:
    Study mode:
    Course available as an Australian Apprenticeship or Traineeship
    Course and additional fees information
    Course fees
    Duration
    Online delivery

    Online (training available online or via email submission)

    This provider has not supplied specific information about their delivery of

    Please contact them below for further details

    ENQUIRE NOW

    Training provider summary
    This training organisation provides:
      Delivery and assessment services.
      Assessment only services.
      Courses of study through Australian Apprenticeships and Traineeships.
      Recognition for prior learning.
      Financial assistance via VET Student Loans.
    Training provider type
    Registration status
    Subsidies
    This training provider is authorised to deliver subsidised courses in the following states and territories
    1. ACT
      ACT
    2. NSW
      NSW
    3. NT
      NT
    4. QLD
      QLD
    5. SA
      SA
    6. TAS
      TAS
    7. VIC
      VIC
    8. WA
      WA
    Training options
    This training provider offers courses in the following delivery modes:

    The following facilities are required at the training site:

    Offsite training is avaliable in the following locations:
    Within a radius of Km from
    Limited to the following cities:
    Limited to the following postcodes:
    Online (training available online or via email submission)
    Distance (training available via correspondence)
    Attendance required (training includes some fixed-time online lectures or fixed time class components)
    Fixed submission dates (assessment pieces have set submission dates)
    Self-paced (training has no set class times of set submission dates)

    Facilities
    Services
    Name
    Phone
    Fax
    Email
    Address
    Training organisation website
    Course enrolment webpage
    APPLY FOR THIS COURSE

    RTO Code: | Type: | Operating since
    Course fee: not provided
    Subsidies available
    VET Student Loan eligible
    Duration: not provided
    Available online
    This organisation only provides assessment services for this course
    *Information is provided by the RTO, no warranty is given by the Commonwealth as to the accuracy or reliability of the information.

    Course always available

    The following facilities are required at the training site:

    Offsite training is avaliable in the following locations:
    Within a radius of deliveryItem.Radius Km from
    Limited to the following cities:
    Limited to the following postcodes:
    Online (training available online or via email submission)
    Distance (training available via correspondence)
    Attendance required (training includes some fixed-time online lectures or fixed time class components)
    Fixed submission dates (assessment pieces have set submission dates)
    Self-paced (training has no set class times of set submission dates)

    This RTO can offer VET Student Loans for certain approved courses. A VET Student Loan is a capped loan from the Australian Government to help you pay your tuition fees. Your initial loan debt amount (loan and loan fee, if applicable), plus indexation, must be paid back once you start earning over a certain amount. The amount for the 2017-2018 income year is $55,874.

    For more information, visit the Department of Education and Training or StudyAssist.


    Contact information
    Name
    Phone
    Fax
    Address
    Training organisation website Campus website
    Student outcomes for Diploma of Marketing

    These are the outcomes of graduates surveyed six months after completing their training for Diploma of Marketing

    40%

    Of people who were not employed before starting their course were employed after completing it.
    Professionals
    21.4 %

    Business, Human Resource and Marketing Professionals

    Of those employed after training, were in the same occupation as their course.
    Professionals
    26.5%
    Professionals
    Sales Workers
    20.5%
    Sales Workers
    Managers
    16.2%
    Managers
    Median salary of those employed in their first full-time job
    (includes those employed prior to training)

    $52,200

    $44,300


    Destination
    after training
    This
    course
    Similar
    courses
    All Diploma courses
    Employed or in further study after training (%) 90.4 89.9 88.1
    Employment outcomes:
    Employed (%)
    Full-time (%)
    Part-time (%)
     
    80.1
    39.7
    40.4
     
    82.2
    61.2
    20.7
     
    78.4
    46.3
    31.9
    Further study outcomes:
    Enrolled at University (%)
    Enrolled at TAFE (%)
    Enrolled at Other provider (%)
     
    26
    4.1*
    7.5*
     
    11.5
    6.2
    16.3
     
    15.2
    6.6
    13.2
    Satisfied with the training (%) 80.3 86 84.3
    Received job-related benefits from training (%) 62.8 56 63.7
    Received personal benefits from training (%) 98.6 93 94.8
    Achieved main reason for undertaking training (%) 77.7 80.7 82
    Recommend the training to other (%) 87.2 90.7 90.1

    Employment
    status
    This
    course
    Similar
    courses
    All Diploma courses
    Median salary (Full-time) ($) - 52 200 44 300
    Top Occupations (%):
    Professionals
    Sales Workers
    Managers
     
    26.5
    20.5
    16.2
     
    26.2
    24.4
    22.5
     
    30.7
    21.6
    14.5
    Top Industries (%):
    Retail Trade
    Accommodation and Food Services
    Professional, Scientific and Technical Services
     
    23.9
    11.5*
    9.7*
     
    14.9
    13.9
    11.7
     
    28.6
    10.3
    7.8

    Employment
    status
    This
    course
    Similar
    courses
    All Diploma courses
    Employed after training (%) - 92.3 89.3
    Median salary (Employed full-time) ($) - 54 900 46 800
    Enrolled in further study (%) - 32.5 33.3
    Satisfied with the training (%) - 86.4 84.6
    Achieved main reason for undertaking training (%) - 83.4 84.9

    Employment
    status
    This
    course
    Similar
    courses
    All Diploma courses
    Employed after training (%) 40 35.9 43.4
    Median salary (Employed full-time) ($) - 35 400 39 000
    Enrolled in further study (%) 37.7 41.4 40.1
    Satisfied with the training (%) - 84.4 83.8
    Achieved main reason for undertaking training (%) - 67.2 73.3

    Please Note:
    All statistics are supplied by the National Centre for Vocational Education Research.
    * The estimate has a relative standard error greater than 25% and therefore should be used with caution.
    ** NCVER does not report on estimates based on less than 5 respondents because the estimates are unreliable.
    For more information, please refer to the Statistics Explained page.

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    Retail Trade
    23.9
    Retail Trade
    Accommodation and Food Services
    11.5*
    Accommodation and Food Services
    Professional, Scientific and Technical Services
    9.7*
    Professional, Scientific and Technical Services
    Business Services
    Stream Certificate II Certificate III Certificate IV Diploma Advanced Diploma
    Marketing & Communication          
    Stream Certificate II Certificate III Certificate IV Diploma Advanced Diploma
    Business, Business Administration and Sales          
    Leadership & Management          
    Customer Engagement          
    Legal and Conveyancing          
    Medical          
    Small Business and Franchising          
    Education          
    International Trade          
    Advertising          
    Purchasing          
    Recordkeeping          
    Project Management          
    Human Resources and Work Health & Safety          
    Governance          
    Quality Auditing          
    International Education          
    Library          
    Information and Cultural Services          
    Library & Information Services          
    Environmental Management          

    Note: Information provided as a guide only.  Chart developed by the Australian Apprenticeships & Traineeships Information Service (aatinfo.com.au). Information in this chart may be reproduced with acknowledgement of its source: "The Australian Apprenticeships & Traineeships Information Service (aapathways.com.au/jpc) funded by the Australian Government Department of Education and Training".