Diploma of Marketing and Communication - BSB50620

Course Overview

Average Course Fee: $6810

$6810 is the average course fee entered on My Skills by 24 training provider(s).

Not all training providers enter this information on My Skills. Contact each training provider directly for further information.

Average Course Duration: 1 Year

1 Year is the average course duration entered on My Skills by 22 training provider(s).

Not all training providers enter this information on My Skills. Contact each training provider directly for further information.

Australian Apprenticeships

This course is available as an Australian Apprenticeship. The fee and duration of an Australian Apprenticeship may differ in each state or territory – view more details.

Description

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

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Student Outcomes

Students who graduate from VET courses are surveyed approximately 6 months after they have completed their training. For more information on the statistics provided in this section, including the different levels (course, field of education, all fields of education) of data available please select the Learn more button below.

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Satisfied with Training

Percentage of graduates in the Management and Commerce field who were satisfied with the training (Diploma).

Improved Work Status

Percentage of graduates in the Management and Commerce field who started/expanded a business or who have a new job, more highly skilled work, a promotion or higher pay (Diploma).

Salary

The middle of the range of salaries earned by graduates in the Management and Commerce field starting their first ever full-time job after graduating (Diploma).

Jobs

Graduates of the Management and Commerce field (Diploma) are most often employed as:

23.5%

Managers

23.2%

Clerical and Administrative Workers

22.6%

Professionals

Industries

Graduates of the Management and Commerce field (Diploma) are most often employed in:

13.3%

Accommodation and Food Services

12.8%

Health Care and Social Assistance

11.6%

Financial and insurance services

All statistics are supplied by the National Centre for Vocational Education Research.

Financial Assistance

The federal, state and territory governments provide financial incentives and support for vocational education and training students to help them gain the skills required to secure and maintain rewarding and sustainable employment.

There are programs for all kinds of students; apprentices and trainees, new job starters, those re-entering the workforce, retraining for a new job or upgrading their skills for an existing job.

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Subsidised Training

The following highlighted state and territory governments dedicate funds to reduce or, in some cases, fully cover tuition fees for VET students who wish to study this course. Please check with your preferred training provider to see if you are eligible.
Select a state or territory for more information.

VET Student Loans

This course is eligible for a VET Student Loan from the Australian Government to assist students with paying tuition fees. The maximum amount that can be loaned for this course is $11,191.

The initial debt amount (including the loan fee, if applicable) plus indexation must be paid back once the loan recipient starts earning over a certain amount. Compulsory repayment threshold information is available on the Australian Taxation Office (ATO) website.

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Career Information

Career development is the ongoing process of managing your life, learning and work. It involves developing the skills and knowledge that enable you to plan and make informed decisions about your education, training and career choices.

Business Services Career Pathway

Diploma of Marketing and Communication is in the Management and Commerce Field of Education. For more information about this kind of career, you can explore Business Services.

Stream

Marketing and Communication

Certificate II

Office Assistant

Certificate III

Other courses in this pathway

Stream

Business Administration

Leadership and Management

Legal and Conveyancing

Project Management

Human Resources & Work Health and Safety

Library and Information Services

Business Support

Certificate II

Office Assistant

Office Assistant

Office Assistant

Office Assistant

Office Assistant

Office Assistant

Office Assistant

Certificate III

Entrepreneur

Legal Administrative Assistant

Occupational Health and Safety Assistant

Customer Service Assistant

Certificate IV

Legal Assistant

Project Administrator

Diploma

Paralegal

Advanced Diploma

Senior Manager

Managing Director

Conveyancing Manager

Project Director

Senior Manager

Senior Manager

Note: Information provided as a guide only. Chart developed by the Australian Apprenticeships & Traineeships Information Service (aapathways.com.au). Information in this chart may be reproduced with acknowledgement of its source: "The Australian Apprenticeships & Traineeships Information Service (aapathways.com.au/jpc) funded by the Australian Government Department of Employment and Workplace Relations".

Australian Apprenticeships

Australian Apprenticeships (also known as apprenticeships and traineeships) combine work with training in a nationally recognised qualification. Australian Apprenticeships are available to anyone of working age and offer opportunities to learn new skills and be paid in over 500 different jobs.

This qualification is available as an Australian Apprenticeship in the states and territories highlighted in blue on the map. For more information go to the Australian Apprenticeships Pathways website.

Australian Apprenticeships Pathways

Units & Packaging

Total number of units = 12

5 core units plus

7 elective units, of which:

3 elective units must be selected from Group A

2 elective units must be selected from Group B

for the remaining 2 elective units:

up to 2 units may be selected from Groups A and B

if not listed, up to 2 units may be selected from a Certificate IV, Diploma or Advanced Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core units

BSBMKG541 Identify and evaluate marketing opportunities

BSBMKG542 Establish and monitor the marketing mix

BSBMKG552 Design and develop marketing communication plans

BSBMKG555 Write persuasive copy

BSBPMG430 Undertake project work

Elective units

Group A – Marketing

BSBMKG543 Plan and interpret market research

BSBMKG544 Plan and monitor direct marketing activities

BSBMKG545 Conduct marketing audits

BSBMKG546 Develop social media engagement plans

BSBMKG547 Develop strategies to monetise digital engagement

BSBMKG548 Forecast international market and business needs

BSBMKG549 Profile and analyse consumer behaviour for international markets

BSBMKG550 Promote products and services to international markets

BSBMKG551 Create multiplatform advertisements for mass media

BSBMKG553 Develop public relations campaigns

BSBMKG554 Plan and develop public relations publications

SIRXMKT006 Develop a social media strategy

SIRXMKT007 Develop a digital marketing plan

SIRXOSM007 Manage risk to organisational reputation in an online setting

Group B – Transferable Skills

BSBCMM511 Communicate with influence

BSBCRT512 Originate and develop concepts

BSBDAT501 Analyse data

BSBFIN501 Manage budgets and financial plans

BSBOPS504 Manage business risk

BSBOPS505 Manage organisational customer service

BSBPEF501 Manage personal and professional development

BSBSTR501 Establish innovative work environments

BSBTEC404 Use digital technologies to collaborate in a work environment

Training Providers

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USI

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Labour Market

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