Certificate IV in Marketing and Communication - BSB42415

Course Overview

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Average Course Duration: Not available

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Description

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

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Student Outcomes

Students who graduate from VET courses are surveyed approximately 6 months after they have completed their training. For more information on the statistics provided in this section, including the different levels (course, field of education, all fields of education) of data available please select the Learn more button below.

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Satisfied with Training

Percentage of graduates of this course who were satisfied with the training.

Improved Work Status

Percentage of graduates of this course who started/expanded a business or who have a new job, more highly skilled work, a promotion or higher pay.

Salary

The middle of the range of salaries earned by graduates in the Management and Commerce field starting their first ever full-time job after graduating (Certificate IV).

Jobs

Graduates of this course are most often employed as:

20%

Clerical and Administrative Workers

19%

Professionals

18.1%

Community and Personal Service Workers

Industries

Graduates of this course are most often employed in:

23.5%

Accommodation and Food Services

14.6%

Retail Trade

12%

Health Care and Social Assistance

All statistics are supplied by the National Centre for Vocational Education Research.

Financial Assistance

The federal, state and territory governments provide financial incentives and support for vocational education and training students to help them gain the skills required to secure and maintain rewarding and sustainable employment.

There are programs for all kinds of students; apprentices and trainees, new job starters, those re-entering the workforce, retraining for a new job or upgrading their skills for an existing job.

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Subsidised Training

State and territory governments dedicate funds to reduce or, in some cases, fully cover tuition fees for VET students who wish to study certain courses.
Unfortunately, no subsidies are currently available for this course.

VET Student Loans

Certain courses are eligible for a VET Student Loan from the Australian Government to assist students with paying tuition fees. The initial debt amount (including the loan fee, if applicable) plus indexation must be paid back once the loan recipient starts earning over a certain amount. Compulsory repayment threshold information is available on the Australian Taxation Office (ATO) website.

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Australian Apprenticeships

Australian Apprenticeships (also known as apprenticeships and traineeships) combine work with training in a nationally recognised qualification. Australian Apprenticeships are available to anyone of working age and offer opportunities to learn new skills and be paid in over 500 different jobs.

Unfortunately, this qualification is not currently available as an Australian Apprenticeship.

Australian Apprenticeships Pathways

Units & Packaging

Total number of units = 12

5 core units plus

7 elective units, of which:

6 elective units must be selected from the electives listed below

the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Certificate IV or Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core Units

BSBCMM401 Make a presentation

BSBCRT401 Articulate, present and debate ideas

BSBMGT407 Apply digital solutions to work processes

BSBMKG417 Apply marketing communication across a convergent industry

BSBMKG418 Develop and apply knowledge of marketing communication industry

Elective Units

BSBADV402 Conduct pre-campaign testing

BSBADV403 Monitor advertising production

BSBADV404 Schedule advertisements

BSBADV405 Perform media calculations

BSBADV406 Buy and monitor media

BSBADV407 Apply media analysis and processing tools

BSBADV408 Review advertising media options

BSBCUS401 Coordinate implementation of customer service strategies

BSBFIA412 Report on financial activity

BSBINM401 Implement workplace information system

BSBIPR403 Protect and use brands and business identity

BSBLDR402 Lead effective workplace relationships

BSBMKG401 Profile the market

BSBMKG408 Conduct market research

BSBMKG409 Design direct response offers

BSBMKG410 Test direct marketing activities

BSBMKG411 Analyse direct marketing databases

BSBMKG413 Promote products and services

BSBMKG419 Analyse consumer behaviour

BSBMKG420 Create digital media user experiences

BSBMKG421 Optimise digital media impact

BSBPRO401 Develop product knowledge

BSBPUB402 Develop public relations campaigns

BSBPUB403 Develop public relations documents

BSBRES411 Analyse and present research information

BSBWRT401 Write complex documents

CUAWRT401 Edit texts

CUAWRT402 Write extended stories

Training Providers

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USI

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Labour Market

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