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Certificate IV in Marketing and Communication

BSB42415
Average Course Fee: $3500
Average Duration: 6 Months

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

These are the outcomes of graduates surveyed six months after completing their training for similar courses 'Certificate IV in the field of Management and Commerce'

86.3%

Satisfied with the training
60.9%

Received job-related
benefits from training
This qualification is available as an Australian Apprenticeship in the states and territories shown by blue colouring in the table below.

  1. ACT
  2. NSW
  3. NT
  4. QLD
  5. SA
  6. TAS
  7. VIC
For more information on apprenticeship pathways, please visit this course on aapathways.com.au
This course may be subsidised in the following state and territories

  1. ACT
  2. NSW
  3. NT
  4. QLD
  5. SA
  6. TAS
  7. VIC

For more information about financial support and subsidies for training, please refer to the Financial assistance page

Total number of units = 12

5 core units plus

7 elective units, of which:

  • 6 elective units must be selected from the electives listed below
  • the remaining elective unit may be selected from the elective units listed below, or any currently endorsed Training Package or accredited course at Certificate IV or Diploma level.
  • Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

    Core Units

    BSBCMM401 Make a presentation

    BSBCRT401 Articulate, present and debate ideas

    BSBMGT407 Apply digital solutions to work processes

    BSBMKG417 Apply marketing communication across a convergent industry

    BSBMKG418 Develop and apply knowledge of marketing communication industry

    Elective Units

    BSBADV402 Conduct pre-campaign testing

    BSBADV403 Monitor advertising production

    BSBADV404 Schedule advertisements

    BSBADV405 Perform media calculations

    BSBADV406 Buy and monitor media

    BSBADV407 Apply media analysis and processing tools

    BSBADV408 Review advertising media options

    BSBCUS401 Coordinate implementation of customer service strategies

    BSBFIA402 Report on financial activity

    BSBINM401 Implement workplace information system

    BSBIPR403 Protect and use brands and business identity

    BSBLDR402 Lead effective workplace relationships

    BSBMKG401 Profile the market

    BSBMKG408 Conduct market research

    BSBMKG409 Design direct response offers

    BSBMKG410 Test direct marketing activities

    BSBMKG411 Analyse direct marketing databases

    BSBMKG413 Promote products and services

    BSBMKG419 Analyse consumer behaviour

    BSBMKG420 Create digital media user experiences

    BSBMKG421 Optimise digital media impact

    BSBPRO401 Develop product knowledge

    BSBPUB402 Develop public relations campaigns

    BSBPUB403 Develop public relations documents

    BSBRES401 Analyse and present research information

    BSBWRT401 Write complex documents

    CUAWRT401 Edit texts

    CUAWRT402 Write extended stories

    Read More

    Find a course unit



    The following occupations relate to this qualification.

    Advertising Account Coordinator
    Analyst
    Assistant Account Manager (Advertising)
    Assistant Advertising Account Planner
    Community Relations Team Leader (Local Government)
    Copywriter
    Direct Marketing Officer
    Market Research Assistant
    Marketing Coordinator
    Marketing Officer
    Media Assistant
    Media Planner
    Promotions Assistant Manager
    Public Relations Officer
    Sales Administrator
    The following industry sectors relate to this qualification.

    Advertising and Marketing
    Business Administration
    Business Services
    Government Administration
    Local Government
    Local Government Administration



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    Duration : not provided  


    Training Provider Comparison

    Course summary
    This organisation only provides assessment services for this course
    For more information about this provider’s delivery of , please contact the training provider directly.
    Provider code:
    Course length:
    Study mode:
    Course available as an Australian Apprenticeship or Traineeship
    Course and additional fees information
    Course fees
    Duration
    Online delivery

    Online (training available online or via email submission)

    This provider has not supplied specific information about their delivery of

    Please contact them below for further details

    ENQUIRE NOW

    Training provider summary
    This training organisation provides:
      Delivery and assessment services.
      Assessment only services.
      Courses of study through Australian Apprenticeships and Traineeships.
      Recognition for prior learning.
      Financial assistance via VET Student Loans.
    Training provider type
    Registration status
    Subsidies
    This training provider is authorised to deliver subsidised courses in the following states and territories
    1. ACT
      ACT
    2. NSW
      NSW
    3. NT
      NT
    4. QLD
      QLD
    5. SA
      SA
    6. TAS
      TAS
    7. VIC
      VIC
    8. WA
      WA
    Training options
    This training provider offers courses in the following delivery modes:

    The following facilities are required at the training site:

    Offsite training is avaliable in the following locations:
    Within a radius of Km from
    Limited to the following cities:
    Limited to the following postcodes:
    Online (training available online or via email submission)
    Distance (training available via correspondence)
    Attendance required (training includes some fixed-time online lectures or fixed time class components)
    Fixed submission dates (assessment pieces have set submission dates)
    Self-paced (training has no set class times of set submission dates)

    Facilities
    Services
    Name
    Phone
    Fax
    Email
    Address
    Training organisation website
    Course enrolment webpage
    APPLY FOR THIS COURSE

    RTO Code: | Type: | Operating since
    Course fee: not provided
    Subsidies available
    VET Student Loan eligible
    Duration: not provided
    Available online
    This organisation only provides assessment services for this course
    *Information is provided by the RTO, no warranty is given by the Commonwealth as to the accuracy or reliability of the information.

    Course always available

    The following facilities are required at the training site:

    Offsite training is avaliable in the following locations:
    Within a radius of deliveryItem.Radius Km from
    Limited to the following cities:
    Limited to the following postcodes:
    Online (training available online or via email submission)
    Distance (training available via correspondence)
    Attendance required (training includes some fixed-time online lectures or fixed time class components)
    Fixed submission dates (assessment pieces have set submission dates)
    Self-paced (training has no set class times of set submission dates)

    This RTO can offer VET Student Loans for certain approved courses. A VET Student Loan is a capped loan from the Australian Government to help you pay your tuition fees. Your initial loan debt amount (loan and loan fee, if applicable), plus indexation, must be paid back once you start earning over a certain amount. The amount for the 2016-2017 income year is $54,869.

    For more information, visit the Department of Education and Training or StudyAssist.


    Contact information
    Name
    Phone
    Fax
    Address
    Training organisation website Campus website
    Student outcomes for similar courses

    These are the outcomes of graduates surveyed six months after completing their training for similar courses 'Certificate IV in the field of Management and Commerce'

    49.5%

    Of people who were not employed before starting their course were employed after completing it.
    20.2 %

    Of those employed after training, were in the same occupation as their course.
    Clerical and Administrative Workers
    33.9%
    Clerical and Administrative Workers
    Professionals
    17%
    Professionals
    Managers
    13.9%
    Managers
    Median salary of those employed in their first full-time job
    (includes those employed prior to training)

    $46,800

    $52,100


    Destination
    after training
    This
    course
    Similar
    courses
    All Certificate IV courses
    Employed or in further study after training (%) - 89.3 91.4
    Employment outcomes:
    Employed (%)
    Full-time (%)
    Part-time (%)
     
    -
    -
    -
     
    82.9
    59.4
    23.4
     
    84.2
    55.2
    28.7
    Further study outcomes:
    Enrolled at University (%)
    Enrolled at TAFE (%)
    Enrolled at Other provider (%)
     
    -
    -
    -
     
    6.9
    7.8
    13.8
     
    7.7
    8.5
    15.4
    Satisfied with the training (%) - 86.3 85.6
    Received job-related benefits from training (%) - 60.9 62.4
    Received personal benefits from training (%) - 90.9 90.8
    Achieved main reason for undertaking training (%) - 82.7 84.7
    Recommend the training to other (%) - 90.3 90.4

    Employment
    status
    This
    course
    Similar
    courses
    All Certificate IV courses
    Median salary (Full-time) ($) - 46 800 52 100
    Top Occupations (%):
    Clerical and Administrative Workers
    Professionals
    Managers
     
     
    33.9
    17
    13.9
     
    22.4
    20.5
    16.7
    Top Industries (%):
    Financial and Insurance Services
    Health Care and Social Assistance
    Retail Trade
     
     
    13.2
    12.3
    10.5
     
    21.1
    11.6
    10.9

    Employment
    status
    This
    course
    Similar
    courses
    All Certificate IV courses
    Employed after training (%) - 90.9 91.8
    Median salary (Employed full-time) ($) - 46 900 52 200
    Enrolled in further study (%) - 28 30
    Satisfied with the training (%) - 86.6 85.5
    Achieved main reason for undertaking training (%) - 87 87.2

    Employment
    status
    This
    course
    Similar
    courses
    All Certificate IV courses
    Employed after training (%) - 49.5 47.1
    Median salary (Employed full-time) ($) - 44 700 44 400
    Enrolled in further study (%) - 31.1 39.3
    Satisfied with the training (%) - 86 86.8
    Achieved main reason for undertaking training (%) - 66.5 73.3

    Please Note:
    All statistics are supplied by the National Centre for Vocational Education Research.
    * The estimate has a relative standard error greater than 25% and therefore should be used with caution.
    ** NCVER does not report on estimates based on less than 5 respondents because the estimates are unreliable.
    For more information, please refer to the Statistics Explained page.

    Return to top

    Financial and Insurance Services
    13.2
    Financial and Insurance Services
    Health Care and Social Assistance
    12.3
    Health Care and Social Assistance
    Retail Trade
    10.5
    Retail Trade
    Business Services
    Stream Certificate II Certificate III Certificate IV Diploma Advanced Diploma
    Business, Business Administration and Sales          
    Leadership & Management          
    Customer Engagement          
    Legal and Conveyancing          
    Medical          
    Small Business and Franchising          
    Education          
    International Trade          
    Advertising          
    Purchasing          
    Recordkeeping          
    Project Management          
    Human Resources and Work Health & Safety          
    Governance          
    Quality Auditing          
    International Education          
    Library & Information Services          
    Environmental Management          

    Note: Information provided as a guide only.  Chart developed by the Australian Apprenticeships & Traineeships Information Service (aatinfo.com.au). Information in this chart may be reproduced with acknowledgement of its source: "The Australian Apprenticeships & Traineeships Information Service (aapathways.com.au/jpc) funded by the Australian Government Department of Education and Training".