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Certificate IV in Marketing

BSB41315
Average Course Fee: Not available
Average Duration: 1 Year

This qualification is suitable for those who use well-developed marketing skills across a variety of contexts. Job titles might include direct marketing officers, market research assistants, marketing coordinators, marketing officers and public relations officers.

They are often adept problem solvers, can analyse information well and may have some limited responsibility for others. In most cases, individuals would usually report to a more senior marketing practitioner.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

These are the outcomes of graduates surveyed six months after completing their training for similar courses 'Certificate IV in the field of Management and Commerce'

86.3%

Satisfied with the training
60.9%

Received job-related
benefits from training
Marketing Specialist ( ANZSCO code 225113)
Expected job openings
Expected job openings are: high Low Below average Average Above average High
High
55,000 persons were employed as Advertising and Marketing Professionals in 2015. Job openings over the next 5 years are expected to be greater than 50,000.
Average weekly full time earnings
Average weekly full time earnings are: high Low Below average Average Above average High
High
Average weekly full time earnings before tax for Advertising and Marketing Professionals in 2014 are: $1,694. Average earnings for all occupations are: $1,200
Source: Department of Employment. For full details on Advertising and Marketing Professionals visit Job Outlook
This qualification is available as an Australian Apprenticeship in the states and territories shown by blue colouring in the table below.

  1. ACT
  2. NSW
  3. NT
  4. QLD
  5. SA
  6. TAS
  7. VIC
For more information on apprenticeship pathways, please visit this course on aapathways.com.au
This course may be subsidised in the following state and territories

  1. ACT
  2. NSW
  3. NT
  4. QLD
  5. SA
  6. TAS
  7. VIC

For more information about financial support and subsidies for training, please refer to the Financial assistance page

Total number of units = 10

4 core units plus

6 elective units, of which:

  • 3 of the elective units must be selected from the elective units listed below
  • 3 elective units may be selected from the elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level
  • if not listed below, 1 unit may be selected from either a Certificate III or Diploma qualification.
  • Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

    Core Units

    BSBCMM401 Make a presentation

    BSBMKG401 Profile the market

    BSBMKG402 Analyse consumer behaviour for specific markets

    BSBMKG408 Conduct market research

    Elective Units

    BSBADV405 Perform media calculations

    BSBCUS402 Address customer needs

    BSBCUS403 Implement customer service standards

    BSBEBU401 Review and maintain a website

    BSBFIM501 Manage budgets and financial plans

    BSBINT401 Research international business opportunities

    BSBITA401 Design databases

    BSBITU301 Create and use databases

    BSBLDR402 Lead effective workplace relationships

    BSBMKG409 Design direct response offers

    BSBMKG410 Test direct marketing activities

    BSBMKG411 Analyse direct marketing databases

    BSBMKG412 Conduct e-marketing communications

    BSBMKG413 Promote products and services

    BSBMKG414 Undertake marketing activities

    BSBMKG415 Research international markets

    BSBMKG416 Market goods and services internationally

    BSBPRO401 Develop product knowledge

    BSBPUB401 Develop and apply knowledge of public relations industry

    BSBPUB402 Develop public relations campaigns

    BSBPUB403 Develop public relations documents

    BSBREL401 Establish networks

    BSBREL402 Build client relationships and business networks

    BSBRES401 Analyse and present research information

    BSBRSK401 Identify risk and apply risk management processes

    BSBSLS407 Identify and plan sales prospects

    BSBSLS408 Present, secure and support sales solutions

    BSBSUS301 Implement and monitor environmentally sustainable work practices

    BSBWHS401 Implement and monitor WHS policies, procedures and programs to meet legislative requirements

    BSBWRT401 Write complex documents

    Read More

    Find a course unit



    The following occupations relate to this qualification.

    Analyst
    Community Relations Team Leader (Local Government)
    Direct Marketing Officer
    Market Research Assistant
    Marketing Coordinator
    Marketing Officer
    Promotions Assistant Manager
    Public Relations Officer
    Sales Administrator
    The following industry sectors relate to this qualification.

    Advertising and Marketing
    Business Administration
    Business Services
    Government Administration
    Local Government
    Local Government Administration



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    Course fee: not provided $
    Duration : not provided  


    Training Provider Comparison

    Course summary
    This organisation only provides assessment services for this course
    For more information about this provider’s delivery of , please contact the training provider directly.
    Provider code:
    Course length:
    Study mode:
    Course available as an Australian Apprenticeship or Traineeship
    Course and additional fees information
    Course fees
    Duration
    Online delivery

    Online (training available online or via email submission)

    This provider has not supplied specific information about their delivery of

    Please contact them below for further details

    ENQUIRE NOW

    Training provider summary
    This training organisation provides:
      Delivery and assessment services.
      Assessment only services.
      Courses of study through Australian Apprenticeships and Traineeships.
      Recognition for prior learning.
      Financial assistance via VET Student Loans.
    Training provider type
    Registration status
    Subsidies
    This training provider is authorised to deliver subsidised courses in the following states and territories
    1. ACT
      ACT
    2. NSW
      NSW
    3. NT
      NT
    4. QLD
      QLD
    5. SA
      SA
    6. TAS
      TAS
    7. VIC
      VIC
    8. WA
      WA
    Training options
    This training provider offers courses in the following delivery modes:

    The following facilities are required at the training site:

    Offsite training is avaliable in the following locations:
    Within a radius of Km from
    Limited to the following cities:
    Limited to the following postcodes:
    Online (training available online or via email submission)
    Distance (training available via correspondence)
    Attendance required (training includes some fixed-time online lectures or fixed time class components)
    Fixed submission dates (assessment pieces have set submission dates)
    Self-paced (training has no set class times of set submission dates)

    Facilities
    Services
    Name
    Phone
    Fax
    Email
    Address
    Training organisation website
    Course enrolment webpage
    APPLY FOR THIS COURSE

    RTO Code: | Type: | Operating since
    Course fee: not provided
    Subsidies available
    VET Student Loan eligible
    Duration: not provided
    Available online
    This organisation only provides assessment services for this course
    *Information is provided by the RTO, no warranty is given by the Commonwealth as to the accuracy or reliability of the information.

    Course always available

    The following facilities are required at the training site:

    Offsite training is avaliable in the following locations:
    Within a radius of deliveryItem.Radius Km from
    Limited to the following cities:
    Limited to the following postcodes:
    Online (training available online or via email submission)
    Distance (training available via correspondence)
    Attendance required (training includes some fixed-time online lectures or fixed time class components)
    Fixed submission dates (assessment pieces have set submission dates)
    Self-paced (training has no set class times of set submission dates)

    This RTO can offer VET Student Loans for certain approved courses. A VET Student Loan is a capped loan from the Australian Government to help you pay your tuition fees. Your initial loan debt amount (loan and loan fee, if applicable), plus indexation, must be paid back once you start earning over a certain amount. The amount for the 2017-2018 income year is $55,874.

    For more information, visit the Department of Education and Training or StudyAssist.


    Contact information
    Name
    Phone
    Fax
    Address
    Training organisation website Campus website
    Student outcomes for similar courses

    These are the outcomes of graduates surveyed six months after completing their training for similar courses 'Certificate IV in the field of Management and Commerce'

    49.5%

    Of people who were not employed before starting their course were employed after completing it.
    20.2 %

    Of those employed after training, were in the same occupation as their course.
    Clerical and Administrative Workers
    33.9%
    Clerical and Administrative Workers
    Professionals
    17%
    Professionals
    Managers
    13.9%
    Managers
    Median salary of those employed in their first full-time job
    (includes those employed prior to training)

    $46,800

    $52,100


    Destination
    after training
    This
    course
    Similar
    courses
    All Certificate IV courses
    Employed or in further study after training (%) - 89.3 91.4
    Employment outcomes:
    Employed (%)
    Full-time (%)
    Part-time (%)
     
    -
    -
    -
     
    82.9
    59.4
    23.4
     
    84.2
    55.2
    28.7
    Further study outcomes:
    Enrolled at University (%)
    Enrolled at TAFE (%)
    Enrolled at Other provider (%)
     
    -
    -
    -
     
    6.9
    7.8
    13.8
     
    7.7
    8.5
    15.4
    Satisfied with the training (%) - 86.3 85.6
    Received job-related benefits from training (%) - 60.9 62.4
    Received personal benefits from training (%) - 90.9 90.8
    Achieved main reason for undertaking training (%) - 82.7 84.7
    Recommend the training to other (%) - 90.3 90.4

    Employment
    status
    This
    course
    Similar
    courses
    All Certificate IV courses
    Median salary (Full-time) ($) - 46 800 52 100
    Top Occupations (%):
    Clerical and Administrative Workers
    Professionals
    Managers
     
     
    33.9
    17
    13.9
     
    22.4
    20.5
    16.7
    Top Industries (%):
    Financial and Insurance Services
    Health Care and Social Assistance
    Retail Trade
     
     
    13.2
    12.3
    10.5
     
    21.1
    11.6
    10.9

    Employment
    status
    This
    course
    Similar
    courses
    All Certificate IV courses
    Employed after training (%) - 90.9 91.8
    Median salary (Employed full-time) ($) - 46 900 52 200
    Enrolled in further study (%) - 28 30
    Satisfied with the training (%) - 86.6 85.5
    Achieved main reason for undertaking training (%) - 87 87.2

    Employment
    status
    This
    course
    Similar
    courses
    All Certificate IV courses
    Employed after training (%) - 49.5 47.1
    Median salary (Employed full-time) ($) - 44 700 44 400
    Enrolled in further study (%) - 31.1 39.3
    Satisfied with the training (%) - 86 86.8
    Achieved main reason for undertaking training (%) - 66.5 73.3

    Please Note:
    All statistics are supplied by the National Centre for Vocational Education Research.
    * The estimate has a relative standard error greater than 25% and therefore should be used with caution.
    ** NCVER does not report on estimates based on less than 5 respondents because the estimates are unreliable.
    For more information, please refer to the Statistics Explained page.

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    Financial and Insurance Services
    13.2
    Financial and Insurance Services
    Health Care and Social Assistance
    12.3
    Health Care and Social Assistance
    Retail Trade
    10.5
    Retail Trade
    Business Services
    Stream Certificate II Certificate III Certificate IV Diploma Advanced Diploma
    Marketing & Communication          
    Stream Certificate II Certificate III Certificate IV Diploma Advanced Diploma
    Business, Business Administration and Sales          
    Leadership & Management          
    Customer Engagement          
    Legal and Conveyancing          
    Medical          
    Small Business and Franchising          
    Education          
    International Trade          
    Advertising          
    Purchasing          
    Recordkeeping          
    Project Management          
    Human Resources and Work Health & Safety          
    Governance          
    Quality Auditing          
    International Education          
    Library          
    Information and Cultural Services          
    Library & Information Services          
    Environmental Management          

    Note: Information provided as a guide only.  Chart developed by the Australian Apprenticeships & Traineeships Information Service (aatinfo.com.au). Information in this chart may be reproduced with acknowledgement of its source: "The Australian Apprenticeships & Traineeships Information Service (aapathways.com.au/jpc) funded by the Australian Government Department of Education and Training".