Certificate IV in Marketing and Communication - BSB40820

Course Overview

Average Course Fee: $5445

$5445 is the average course fee entered on My Skills by 24 training provider(s).

Not all training providers enter this information on My Skills. Contact each training provider directly for further information.

Average Course Duration: 1 Year

1 Year is the average course duration entered on My Skills by 24 training provider(s).

Not all training providers enter this information on My Skills. Contact each training provider directly for further information.

Australian Apprenticeships

This course is available as an Australian Apprenticeship. The fee and duration of an Australian Apprenticeship may differ in each state or territory – view more details.

Description

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

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Student Outcomes

Students who graduate from VET courses are surveyed approximately 6 months after they have completed their training. For more information on the statistics provided in this section, including the different levels (course, field of education, all fields of education) of data available please select the Learn more button below.

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Satisfied with Training

Percentage of graduates in the Management and Commerce field who were satisfied with the training (Certificate IV).

Improved Work Status

Percentage of graduates in the Management and Commerce field who started/expanded a business or who have a new job, more highly skilled work, a promotion or higher pay (Certificate IV).

Salary

The middle of the range of salaries earned by graduates in the Management and Commerce field starting their first ever full-time job after graduating (Certificate IV).

Jobs

Graduates of the Management and Commerce field (Certificate IV) are most often employed as:

33.2%

Clerical and Administrative Workers

18.4%

Professionals

16.3%

Managers

Industries

Graduates of the Management and Commerce field (Certificate IV) are most often employed in:

14.3%

Rental, Hiring and Real Estate Services

11.7%

Health Care and Social Assistance

10.1%

Financial and insurance services

All statistics are supplied by the National Centre for Vocational Education Research.

Financial Assistance

The federal, state and territory governments provide financial incentives and support for vocational education and training students to help them gain the skills required to secure and maintain rewarding and sustainable employment.

There are programs for all kinds of students; apprentices and trainees, new job starters, those re-entering the workforce, retraining for a new job or upgrading their skills for an existing job.

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Subsidised Training

The following highlighted state and territory governments dedicate funds to reduce or, in some cases, fully cover tuition fees for VET students who wish to study this course. Please check with your preferred training provider to see if you are eligible.
Select a state or territory for more information.

VET Student Loans

Certain courses are eligible for a VET Student Loan from the Australian Government to assist students with paying tuition fees. The initial debt amount (including the loan fee, if applicable) plus indexation must be paid back once the loan recipient starts earning over a certain amount. Compulsory repayment threshold information is available on the Australian Taxation Office (ATO) website.

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Career Information

Career development is the ongoing process of managing your life, learning and work. It involves developing the skills and knowledge that enable you to plan and make informed decisions about your education, training and career choices.

Business Services Career Pathway

Certificate IV in Marketing and Communication is in the Management and Commerce Field of Education. For more information about this kind of career, you can explore Business Services.

Stream

Marketing and Communication

Certificate II

Certificate III

Other courses in this pathway

Stream

Business Administration

Leadership and Management

Legal and Conveyancing

Project Management

Human Resources & Work Health and Safety

Library and Information Services

Business Support

Certificate II

Office Assistant

Certificate III

Entrepreneur

Legal Administrative Assistant

Occupational Health and Safety Assistant

Customer Service Assistant

Certificate IV

Legal Assistant

Project Administrator

Diploma

Paralegal

Advanced Diploma

Conveyancing Manager

Project Director

Note: Information provided as a guide only. Chart developed by the Australian Apprenticeships & Traineeships Information Service (aapathways.com.au). Information in this chart may be reproduced with acknowledgement of its source: "The Australian Apprenticeships & Traineeships Information Service (aapathways.com.au/jpc) funded by the Australian Government Department of Employment and Workplace Relations".

Australian Apprenticeships

Australian Apprenticeships (also known as apprenticeships and traineeships) combine work with training in a nationally recognised qualification. Australian Apprenticeships are available to anyone of working age and offer opportunities to learn new skills and be paid in over 500 different jobs.

This qualification is available as an Australian Apprenticeship in the states and territories highlighted in blue on the map. For more information go to the Australian Apprenticeships Pathways website.

Australian Apprenticeships Pathways

Units & Packaging

Total number of units = 12

6 core units plus

6 elective units, of which:

2 elective units must be selected from Group A

2 elective units must be selected from Group B

for the remaining 2 elective units:

up to 2 units may be selected from Groups A and B

if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core units

BSBCMM411 Make presentations

BSBCRT412 Articulate, present and debate ideas

BSBMKG433 Undertake marketing activities

BSBMKG435 Analyse consumer behaviour

BSBMKG439 Develop and apply knowledge of communications industry

BSBWRT411 Write complex documents

Elective units

Group A – Marketing

BSBMKG431 Assess marketing opportunities

BSBMKG432 Research international markets

BSBMKG434 Promote products and services

BSBMKG436 Design and test direct marketing activities

BSBMKG437 Create and optimise digital media

BSBMKG438 Implement and monitor advertising production

BSBMKG440 Apply marketing communication across a convergent industry

BSBMKG441 Develop public relations documents

BSBMKG442 Conduct e-marketing communications

SIRXECM002 Prepare digital content

SIRXMKT006 Develop a social media strategy

Group B – Transferable Skills

BSBCRT411 Apply critical thinking to work practices

BSBCRT413 Collaborate in creative processes

BSBESB404 Market new business ventures

BSBFIN401 Report on financial activity

BSBOPS306 Record stakeholder interactions

BSBOPS403 Apply business risk management processes

BSBOPS404 Implement customer service strategies

BSBPEF402 Develop personal work priorities

BSBTEC303 Create electronic presentations

BSBTWK401 Build and maintain business relationships

BSBTWK503 Manage meetings

BSBXBD403 Analyse big data

BSBXCM401 Apply communication strategies in the workplace

SIRXOSM005 Develop a basic website for customer engagement

Training Providers

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USI

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Labour Market

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